RONDO Brand Manual – Brand Design
Our brand thrives on the combination of deep-rooted tradition, a genuine passion for craftsmanship and our commitment to being a technological pioneer. In this handbook, you will find all the guidelines and assets you need to translate these values into a consistent brand experience. Together, we shape RONDO’s brand identity – precise, innovative and distinctive.
Brand Design
Brand Imagery
- Key Visuals
- Mood Pictures
- Machine Images
- People
- Everyday Life and Reportage Pictures
- Locations
- Videos
- Social Media Guidelines (in progress)
RONDO Logo
Logo with tagline standard
Dark Grey
For light-coloured backgrounds
White
For dark backgrounds
Black
Please note: For use in office programmes only
Logo with tagline small
Dark Grey
For light-coloured backgrounds
Please note: Implementation and approval exclusively by RONDO Global Marketing
White
For dark backgrounds
Please note: Implementation and approval exclusively by RONDO Global Marketing
Black
Please note: For use in office programmes only. Implementation and approval exclusively by RONDO Global Marketing
Logo without tagline
Dark Grey
For light backgrounds
White
For dark backgrounds
Black
Please note: For use in office programmes only
Colour options
- 3 colour variants: Dark grey, White, Black
- The logo in black is used exclusively for office designs. These are 100% black, from the logo to the typography. If the slogan is used in office programmes, the ‘flag’ remains red (Pantone Red 485c).
- For all other applications (print and digital), the RONDO logo is used in dark grey (for light backgrounds) or white (for dark backgrounds).
Tagline Variations
- 3 variants: Tagline Standard, Tagline Small, without tagline
- Tagline Standard: For print and digital. Minimum logo width = 30 mm
- Tagline Small: For print and very large applications only. Minimum logo width = 90 mm
- Withoug tagline: For print only. Minimum logo width < 30 mm
Whenever possible, the ‘Tagline Standard’ logo variant is used.
File versions
The following versions are available below:
- PNG / RGB / Use: Screen & Office
- JPG / RGB / Use: Screen & Office
These file versions are available on request:
- SVG / RGB / Use: Screen & Web
- EPS / CMYK / Use: 4-colour printing
- EPS / Pantone / Use: Spot colour printing
Logo clear space
To ensure the logo is displayed to its best effect, it is surrounded by a clear space. This defines the minimum distance from other
design elements and the edge of the page. No graphic elements or characters may be placed within this clear space.
Clear space
The white area corresponds to the clear space.
No text or graphic elements may be placed here.
Logo with standard tagline
X = width of R leg
- 3 X above, to the left and to the right of the logo
- 2 X below the tagline
Logo with tagline small
X = width of R leg
- 3 X above, to the left and to the right of the logo
- 2 X below the tagline
Download the RONDO logo
The ‘Grey’ and ‘White’ versions, each available with and without the tagline standard, can be downloaded directly in PNG and JPG formats.
All other versions are available on request from RONDO Global Marketing.
Important: The download files are constantly being updated. You should therefore download the latest version of the relevant logo for each new application.
Colours
Dark Blue
CMYK: 80, 0, 0, 70
RGB: 10, 75, 99
HEX: #0a4b63
Pantone C: 548 C
Pantone U: 548 U
Blue gradient
HEX from left to right:
- #0a4b63
- #538191
- #9db7c1
- #ecf1f3
Dark Green
CMYK: 90, 20, 90, 60
RGB: 16, 74, 39
HEX: #104a27
Pantone C: 343 C
Pantone U: 343 U
Green gradient
HEX from left to right:
- #104a27
- #578067
- #9fb7a9
- #ecf1ee
Gold
CMYK: 15, 30, 60, 0
RGB: 216, 191, 125
HEX: #d8bf7d
Pantone C: 871 C
Pantone U: 871 U
Gold gradient
HEX from left to right:
- #d8bf7d
- #e4d2a4
- #efe5cb
- #f9f5ec
Dark grey
CMYK: 0, 0, 0, 90
RGB: 51, 51, 51
HEX: #33333
Grey gradient
HEX from left to right:
- #333333
- #707070
- #adadad
- #efefef
Black
CMYK: 0, 0, 0, 0
RGB: 0, 0, 0
HEX: #000000
For use exclusively in logos and typography in office applications
Red
CMYK: 0, 100, 100, 0
RGB: 214, 0, 0
HEX: #d60000
Pantone C: 485 C
Pantone U: 485 U
exclusively in the flag element with a white Swiss cross
Gold Web
HEX: #B48E41
For use exclusively on the web for text on a white background
Gold Web dark
HEX: #8e740b
For use exclusively on the web for small fonts on a white background
Fonts & Typography
Rondo Grotesk
Rondo Grotesk is the custom corporate typeface and is used as follows:
Normal: body text, footers
Semi-bold: headings and subheadings, technical titles (uppercase)
Bold: titles in footers
Magnolia
Magnolia is the complementary handwritten-style script font. It adds a personal touch to the company's communication.
The typeface is used only for individual sentences, words or as a visual accent .
Permitted colours: dark grey, white (reversed) and gold
Magnolia is available as a web font.
International system fonts
In addition, we use the following fonts:
Arabic / Hebrew / Cyrillic: Arial
Korean: Batang
Chinese: SimSun (for normal font weight) / SimHei (for bold font weight)
Japanese: Kozuka Gothic Pr6N
Download RONDO fonts
The two fonts, RONDO Grotesk and Magnolia, can be downloaded here.
The international system fonts are available with a valid Adobe CC licence.
Installing fonts
Desktop fonts are installed as follows:
- Download the fonts:
- TrueType (TTF) for Windows
- OpenType (OTF) for Mac & Adobe applications - Click on the font file; the relevant font programme’s window will open
- Click on ‘Install’
Converting a PowerPoint file to a PDF file
When saving files, it is important that the layout, formatting, fonts and images remain unchanged. A PowerPoint presentation is saved as a PDF as follows:
Option 1
- Go to File > Export.
- Select Create PDF/XPS Document.
Option 2
- Go to File > Save a Copy.
- Select PDF as the file format.
- Click Save.
Design Element: “RONDO Band”
The RONDO Band is a graphic element that helps define the brand’s visual identity. It is incorporated into the design and used across large areas. It is generally used as a white halftone (light shade)
Application:
- Use 1–2 bands per initiative
- Opacity: 15%–20% white
- Design elements may be mirrored horizontally and vertically and rotated through an angle of 90°.
- Insert both design elements at the same size/scale (so that the band width is identical)
The graphic files are available on request from RONDO Global Marketing.
Band Element 1
Band Element 2
Band Element 3
Band Element 4
Band Element 5
Combination
RONDO band elements can be overlaid and combined on an image or simply applied graphically to a coloured area or gradient.
Examples of use
Signature banner for a trade fair
Machine displays for trade fairs
Wall layout for an exhibition booth
Brand Materials
Paper
Our corporate paper is Lyreco Premium A4, 80 g/m² (with the EU Ecolabel), and is used for all office applications and envelopes.
For more sophisticated designs, such as Christmas cards, we use Lessebo Smooth, White, which has a nice feel and high volume. It should generally be used in higher grammage.
For business cards, Image Impact at 350 g/m² is used.
Trade Shows
The following materials are used for the exhibition booths:
- Wood-look flooring for dough demonstrations (otherwise anthracite-colored carpet)
- White furniture
- Graphics printed on textiles or panels
- Plants for decoration
Example of Use for Exhibition Booths
